{"title":"Chapter I: Camellia","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe camellia does not bloom to be noticed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt opens slowly, on its own terms — layer by layer, petal by petal — unhurried by trend, unbothered by season. In the language of flowers, it speaks of deep admiration, enduring devotion, and a beauty that has nothing to prove and everything to give.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt is not the loudest flower in the room. It never needed to be.\u003c\/p\u003e","products":[{"product_id":"the-petal-blazer","title":"The Petal Blazer","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.0pt;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri;\"\u003eA black satin blazer with a sharp notch lapel and three gold buttons down the front. Nipped at the waist, with an adjustable buckle at the back to cinch it exactly to you for structure that fits, not just drapes. The shoulder sits on your shoulder and the sleeve falls effortlessly on your wrist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.0pt;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri;\"\u003eWear it buttoned over nothing, or thrown open with the shirt underneath. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.0pt;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri;\"\u003eEither way, it's the piece people straighten up for.\u003c\/span\u003e\u003c\/p\u003e","brand":"betitethelabel","offers":[{"title":"Black \/ XS","offer_id":45257366929615,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ S","offer_id":46222798094543,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ M","offer_id":46222798127311,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ L","offer_id":46222798160079,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XL","offer_id":46222798192847,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2292\/1935\/files\/B1062.jpg?v=1790058226"},{"product_id":"the-stem-mini","title":"The Stem Mini","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.0pt;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri;\"\u003eA black satin mini with belt loops and a clean, structured line. An actual mini, not the mid-thigh compromise a standard \"mini\" turns into on shorter legs. Built-in shorts underneath, so you can sit, move and take the stairs without a second thought. Sits at the waist, holds its shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.0pt;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri;\"\u003eBack it with the chiffon shirt for the set, or a tee when you're off duty.\u003c\/span\u003e\u003c\/p\u003e","brand":"betitethelabel","offers":[{"title":"XS","offer_id":46151031914703,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46151031947471,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46151031980239,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46151032013007,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46151032045775,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2292\/1935\/files\/B1013.jpg?v=1790058229"},{"product_id":"the-bloom-dress","title":"Quiet Bloom Dress","description":"\u003cp class=\"p1\"\u003eA black maxi column with a structured sweetheart bodice trimmed in cream lace. \u003cbr\u003e\u003cbr\u003eCross-back straps that adjust to you, a clean back zip, and a length cut for a petite frame. Behind the zip, a hidden adjustable waist cincher nips you to an hourglass and stretches the line, so you feel elongated without leaning on the heels.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNamed quiet. Wears loud.\u003c\/p\u003e","brand":"betitethelabel","offers":[{"title":"XS","offer_id":46151031062735,"sku":null,"price":179.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46151031095503,"sku":null,"price":179.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46151031128271,"sku":null,"price":179.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46151031161039,"sku":null,"price":179.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46151031193807,"sku":null,"price":179.0,"currency_code":"AUD","in_stock":true},{"title":"XXL (pre-order)","offer_id":46151031226575,"sku":null,"price":179.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2292\/1935\/files\/B1258.jpg?v=1790058230"},{"product_id":"the-camille-noir-dress","title":"The Camille Noir Dress","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.0pt;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri;\"\u003eA lace-trimmed plunge halter, a gold-buckle waist, and a full skirt that moves. Cut for a petite frame, so the maxi length skims the floor and the waist lands where it's meant to. Deep pockets to fit everything you need. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.0pt;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri;\"\u003eWear it to lunch, keep it on for the night. It doesn't change, you just do.\u003c\/span\u003e\u003c\/p\u003e","brand":"betitethelabel","offers":[{"title":"XS","offer_id":46151030079695,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46151030112463,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46151030145231,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46151030177999,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46151030210767,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":true},{"title":"XXL (pre-order)","offer_id":46151030243535,"sku":null,"price":189.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2292\/1935\/files\/B0254.jpg?v=1790058229"},{"product_id":"the-silk-veil","title":"The Silk Veil","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.0pt;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri;\"\u003eA sheer black chiffon shirt with a crisp collar and a clean button placket. The cuffs adjust with a double-button feature, so the sleeve ends at your wrist. A removable chiffon tie for when you want the extra line, and a separate cami top that comes with the set, so it's fully wearable on its own with no layering scramble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.0pt;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri;\"\u003eWear alone or with the Petal Blazer. Tuck it into the mini for the full look, or wear it back with denim.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.0pt;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri;\"\u003eThe cami does the work; the sheer does the talking.\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"betitethelabel","offers":[{"title":"XS","offer_id":46222798651599,"sku":null,"price":109.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46222798684367,"sku":null,"price":109.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46222798717135,"sku":null,"price":109.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46222798749903,"sku":null,"price":109.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46222798782671,"sku":null,"price":109.0,"currency_code":"AUD","in_stock":true},{"title":"XXL (pre-order)","offer_id":46222798815439,"sku":null,"price":109.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2292\/1935\/files\/B0976_1__reduced.jpg?v=1790057652"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/2292\/1935\/collections\/B1129.jpg?v=1790136024","url":"https:\/\/betitethelabel.com.au\/collections\/chapter-i-camellia.oembed","provider":"betitethelabel","version":"1.0","type":"link"}