Last updated: June 30, 2026

1. About This Policy

Betitethelabel Pty Ltd (ABN: 70689027487), trading as Betite the Label, operates betitethelabel.com.au and all related features, tools, products and services (the "Services"), with the purpose of providing you, the customer, with a curated shopping experience. Betite the Label uses Shopify to power the Services.

This Privacy Policy describes how we collect, use, store, disclose and otherwise handle your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, use, storage, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

2. Who This Policy Applies To

This Privacy Policy applies to individuals who interact with the Services, including visitors to our website, registered account holders, and customers who make purchases.

3. Personal Information We Collect

When we use the term "personal information," we mean information that identifies you or could reasonably be linked to you. This does not include anonymised or de-identified information that cannot reasonably identify you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

●        Contact details — your name, shipping address, billing address, phone number, and email address.

●        Financial information — payment card details, financial account information, transaction records, form of payment, and payment confirmation. We do not store full card numbers; payment data is processed by Shopify's PCI-DSS compliant payment infrastructure.

●        Account information — your username, password (stored in hashed form), security questions, preferences and settings.

●        Transaction information — items you view, add to cart, wishlist, purchase, return, exchange or cancel, and your transaction history.

●        Communications — the content of communications you send to us, including customer support enquiries.

●        Device and technical information — your IP address, browser type, operating system, device identifiers, and network connection details.

●        Usage information — how and when you interact with the Services, including navigation data, page views and session duration.

4. How We Collect Personal Information

We may collect personal information from the following sources:

●        Directly from you — when you create an account, make a purchase, join The Short List waitlist, contact us, or otherwise provide information through the Services.

●        Automatically — through your device when you use the Services, including via cookies, pixel tags, and similar tracking technologies.

●        From Shopify — as our e-commerce platform provider, Shopify collects and shares certain data with us in connection with your use of the Services (see Section 8).

●        From service providers — third parties who perform services on our behalf, such as payment processors, logistics providers, and analytics services.

●        From marketing and analytics partners — including where you interact with our advertising on third-party platforms.

5. How We Use Your Personal Information

We use your personal information for the following purposes:

●        To provide and improve the Services — to process your orders, manage your account, arrange shipping and returns, personalise your shopping experience, and communicate transactional information with you.

●        Marketing and advertising — to send you promotional emails, display targeted advertisements, and recommend products based on your browsing and purchase history. You may opt out of marketing communications at any time (see Section 10).

●        Security and fraud prevention — to authenticate your identity, detect and prevent fraudulent or unlawful activity, and protect the security of the Services and our customers.

●        Customer communications — to respond to your enquiries, provide customer support, and maintain our relationship with you.

●        Legal compliance — to comply with applicable Australian law, respond to valid legal process, enforce our Terms of Service, and defend or prosecute legal claims.

●        Analytics and service improvement — to understand how the Services are used and to improve their functionality and your experience.

6. How We Disclose Your Personal Information

We do not sell your personal information. We may disclose your personal information to third parties in the following circumstances:

●        Service providers — vendors who perform functions on our behalf, including Shopify (e-commerce platform), payment processors, logistics and shipping providers, cloud storage providers, and customer support tools. These providers are bound by confidentiality obligations.

●        Marketing and advertising partners — to enable personalised advertising. Shopify may use data about your interactions with our store alongside data from other Shopify merchants to enable targeted advertising. You may opt out of this as described in Section 10.

●        At your direction — where you have requested or consented to sharing (for example, when using social login features or third-party payment services).

●        Business transactions — in connection with a merger, acquisition, sale, or restructuring of our business, subject to confidentiality obligations on the receiving party.

●        Legal obligations — where we are required or permitted to do so by Australian law, court order, subpoena, or valid request from a law enforcement or government authority.

●        Protection of rights — where reasonably necessary to protect the safety of our customers, employees, or the public, or to enforce our policies.

7. Cookies and Tracking Technologies

We and our service providers use cookies, pixel tags, and similar technologies to operate and improve the Services, remember your preferences, and deliver relevant advertising.

You may control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Services, including your ability to add items to your cart or complete a purchase.

Shopify uses cookies as part of operating the Services. For more detail on Shopify's use of cookies, please refer to the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy.

8. Shopify and Third-Party Platforms

The Services are hosted and operated using Shopify Inc. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the platform for you and other merchants. Information you submit through the Services will be transmitted to Shopify and may be processed in countries other than Australia, including Canada and the United States.

Shopify may use enhanced features that incorporate data from your interactions with our store and with other Shopify merchants. In these circumstances, Shopify acts as an independent data controller for those purposes and is responsible for responding to your requests relating to that processing.

To learn more about how Shopify handles your personal information and to exercise your privacy rights with Shopify, visit:

●        Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy

●        Shopify Privacy Portal (exercise your rights): https://privacy.shopify.com/en

The Services may also contain links to third-party websites or platforms not operated or controlled by us. We are not responsible for the privacy practices of those platforms. We encourage you to review their privacy policies before providing any personal information.

9. Storage, Security, and Retention

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. These measures include encryption of data in transit (SSL/TLS), access controls, and use of PCI-DSS compliant payment processing via Shopify.

No security system is impenetrable, and we cannot guarantee that your information will never be accessed, disclosed, altered, or destroyed. We recommend that you do not share your account credentials and that you use secure channels when communicating sensitive information.

How long we retain your personal information depends on the purpose for which it was collected, whether we need it to provide the Services, and applicable legal and regulatory obligations (including taxation, consumer law, and financial record-keeping requirements). When personal information is no longer required, we will take reasonable steps to destroy or permanently de-identify it.

10. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights in relation to your personal information. These rights are not absolute and may be subject to exceptions permitted by law.

●        Access — you may request access to the personal information we hold about you (APP 12).

●        Correction — you may request that we correct inaccurate, incomplete, or out-of-date personal information we hold about you (APP 13).

●        Deletion — you may request deletion of your personal information. We will action this request where we are not required to retain the information for legal, contractual, or other legitimate purposes.

●        Portability — you may request a copy of certain personal information we hold in a structured, machine-readable format.

●        Opt-out of marketing — you may unsubscribe from marketing emails at any time using the unsubscribe link in any marketing email, or by contacting us directly. We may continue to send you transactional communications (such as order confirmations and shipping updates) after you opt out of marketing.

●        Opt-out of targeted advertising — you may opt out of personalised advertising powered by Shopify and its partners via the Shopify Privacy Portal at https://privacy.shopify.com/en.

To exercise any of these rights, please contact us using the details in Section 12. We will respond within a reasonable time and, where required by law, within 30 days. We may need to verify your identity before processing your request. We will not charge you a fee for making a request unless the request is excessive or manifestly unfounded.

We will not discriminate against you for exercising any privacy rights.

11. International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries other than Australia, including by Shopify (Canada/United States) and other service providers.

Where we transfer personal information outside Australia, we take reasonable steps to ensure that the overseas recipient handles your information in a manner consistent with the Australian Privacy Principles, including by relying on contractual data processing agreements with our service providers.

 

12. Complaints and the OAIC

If you have a concern or complaint about how we have handled your personal information, please contact us in the first instance using the details below. We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

●        Website: https://www.oaic.gov.au/privacy/privacy-complaints

●        Phone: 1300 363 992

●        GPO Box 5218, Sydney NSW 2001

13. Children's Privacy

The Services are not directed to children under the age of 18 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to delete that information.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, our Services, or applicable law. We will post the updated Privacy Policy on our website with a revised "Last updated" date. Where the changes are material, we will notify you by email or by prominent notice on the Services.

We encourage you to review this Policy periodically.

15. Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your rights, or have a complaint about how we have handled your personal information, please contact:

 

Betite the Label Email: contact@betitethelabel.com.au Website: https://betitethelabel.com.au ABN: 70689027487